{
    "title": "Sauces Pauwels am\u00e8ne \u2018honteusement bon\u2019 en friterie",
    "modified_at": "2026-04-07 14:34:11",
    "published_at": "2026-04-06 14:00:00",
    "url": "https://happiness-brussels.prezly.com/sauces-pauwels-amene-honteusement-bon-en-friterie",
    "short_url": "http://prez.ly/uxAd",
    "culture": "en",
    "language": "EN",
    "slug": "sauces-pauwels-amene-honteusement-bon-en-friterie",
    "body": "<p>Avec sa nouvelle campagne, Sauces Pauwels et Happiness remettent leur plateforme de marque &#039;Honteusement bon&#039; sous les projecteurs. Cette fois, la marque revient &agrave; ses racines : la friterie.</p><p>Le nouveau spot capture un moment typique &agrave; la friterie&hellip; qui part aussit&ocirc;t en vrille. C&rsquo;est exactement l&rsquo;ADN de Sauces Pauwels : une sauce tellement d&eacute;licieuse qu&rsquo;on ne peut plus se retenir. D&egrave;s la premi&egrave;re bouch&eacute;e, les bonnes mani&egrave;res passent &agrave; la trappe, sans aucune g&ecirc;ne. Il ne reste que le pur plaisir.</p><p>Avec cette campagne, Sauces Pauwels franchit une nouvelle &eacute;tape dans son ambition de redynamiser le march&eacute; des sauces froides. La campagne est diffus&eacute;e d&egrave;s le 6 avril &agrave; la t&eacute;l&eacute;vision, en OLV et sur les r&eacute;seaux sociaux.</p><p>&nbsp;</p><div id=\"video-c1e2267d-49af-44e3-932f-5ad1e1c60a46\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2F1IvW48oeroQ%23_cb1775551407&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p>&nbsp;</p><p><strong>CREDITS </strong></p><p>Client: Sauces Pauwels</p><p>CEO: Ben De Rooij </p><p>Marketing Manager: Nancy Kegelaers, Ann Vermeiren&emsp;</p><p>Brand Marketeers: Emma Pauwels, Charlotte den Langenbergh</p><p>Agency: Happiness Brussels </p><p>Executive Creative Management: Karen Corrigan</p><p>Chief Creative Officer: Geoffrey Hantson</p><p>Managing Director: Hans Smets</p><p>Business Director: Stef Cuypers</p><p>Account Manager: Emmanuelle Hoet</p><p>Account Executive: Margaux G&eacute;rard</p><p>Creatives: Lotte Steens, Jef Mampaey</p><p>Strategic Planner: Marie Buys</p><p>Copywriter: Dee Verwaetermeulen </p><p>Film Production </p><p>&bull;\tProduction: Bliss Content</p><p>&bull;\tHead of Production: Bart Vande Maele</p><p>&bull;\tDirector: Simon Schuurman</p><p>&bull;\tDOP: Thomas Ost </p><p>&bull;\tHead of Motion: Remke Faber</p><p>&bull;\tMotion Designers: Simon Schuurman, Arthur Nunes</p><p>Sound Production</p><p>&bull;\tBliss Sound</p><p>&bull;\tHead of Sound: Jaan Hantson</p><p>&nbsp;</p>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/ea5f8f64-2512-4c79-8394-156137684bb9/-/preview/1200x1200/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/ea5f8f64-2512-4c79-8394-156137684bb9/-/preview/1200x1200/-/format/auto/"
    },
    "videos": [
        {
            "caption": "Sauces Pauwels. Honteusement bon.",
            "thumbnail": "https://img.youtube.com/vi/1IvW48oeroQ/maxresdefault.jpg",
            "url": "https://www.youtube.com/watch?v=1IvW48oeroQ",
            "embed": "<div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2F1IvW48oeroQ%23_cb1775551407&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>"
        }
    ],
    "author": {
        "id": 34796,
        "username": "prezly@happiness-anywhere.com",
        "email": "prezly@happiness-anywhere.com",
        "name": "Happiness Anywhere",
        "display_name": "Happiness Anywhere",
        "first_name": "Happiness",
        "last_name": "Anywhere",
        "avatar_url": "https://avatars-cdn.prezly.com/user/34796/902ce9483717adaa110a60048e397acf54967ec898cfe9f44214cd520e07da52?v=3&c=bcf69eb8b325f0e5678b9de05ad6dac418f04bb326edb1abe8635e1c834772f5&max=2",
        "use_case_answer": null,
        "sign_in_flow": "password",
        "created_at": "2025-04-15T14:49:10+00:00",
        "is_terms_of_service_accepted": false,
        "last_seen_at": "2026-04-07T16:14:04+00:00",
        "locked_until": null
    },
    "format_version": 5
}