{
    "title": "Pauwels Sauzen brengt \u2018g\u00eanant lekker\u2019 naar de frituur",
    "modified_at": "2026-04-07 14:34:11",
    "published_at": "2026-04-06 14:00:00",
    "url": "https://happiness-brussels.prezly.com/pauwels-sauzen-brengt-genant-lekker-naar-de-frituur",
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    "culture": "en",
    "language": "EN",
    "slug": "pauwels-sauzen-brengt-genant-lekker-naar-de-frituur",
    "body": "<p>Met een nieuwe campagne zetten Pauwels Sauzen en Happiness hun brand platform &lsquo;G&ecirc;nant lekker&rsquo; verder in de kijker. Deze keer trekken ze naar de plek waar het merk al generaties lang thuishoort: de frituur. </p><p>De nieuwe spot toont een herkenbaar frituurmoment dat al snel ontspoort. Want dat is precies waar Pauwels Sauzen voor staat: saus die z&oacute; lekker is dat je jezelf niet meer kan inhouden. Zodra die eerste hap genomen is, verdwijnen tafelmanieren spontaan naar de achtergrond. Wat overblijft, is puur genot.</p><p>Hiermee zet Pauwels Sauzen een volgende stap in zijn ambitie om de markt van koude sauzen nieuw leven in te blazen. De campagne is vanaf 6 april te zien op TV, OLV en social media. </p><div id=\"video-667672ac-665f-4f44-9a75-f4d5f6b1c183\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 75%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2FMml92-ETVeo%23_cb1775547339&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p>&nbsp;</p><p><strong>CREDITS </strong></p><p>Client: Pauwels Sauzen </p><p>CEO: Ben De Rooij </p><p>Marketing Manager: Nancy Kegelaers, Ann Vermeiren&emsp;</p><p>Brand Marketeers: Emma Pauwels, Charlotte den Langenbergh</p><p>Agency: Happiness Brussels </p><p>Executive Creative Management: Karen Corrigan</p><p>Chief Creative Officer: Geoffrey Hantson</p><p>Managing Director: Hans Smets</p><p>Business Director: Stef Cuypers</p><p>Account Manager: Emmanuelle Hoet</p><p>Account Executive: Margaux G&eacute;rard</p><p>Creatives: Lotte Steens, Jef Mampaey</p><p>Strategic Planner: Marie Buys</p><p>Copywriter: Dee Verwaetermeulen </p><p>Film Production </p><p>&bull;\tProduction: Bliss Content</p><p>&bull;\tHead of Production: Bart Vande Maele</p><p>&bull;\tDirector: Simon Schuurman</p><p>&bull;\tDOP: Thomas Ost </p><p>&bull;\tHead of Motion: Remke Faber</p><p>&bull;\tMotion Designers: Simon Schuurman, Arthur Nunes</p><p>Sound Production</p><p>&bull;\tBliss Sound</p><p>&bull;\tHead of Sound: Jaan Hantson</p><p>&nbsp;</p>",
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        {
            "caption": "Pauwels Sauzen. G\u00eanant lekker.",
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    "author": {
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        "username": "prezly@happiness-anywhere.com",
        "email": "prezly@happiness-anywhere.com",
        "name": "Happiness Anywhere",
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        "created_at": "2025-04-15T14:49:10+00:00",
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