{
    "title": "Laat het grillen maar aan Burger King deze zomer. ",
    "modified_at": "2026-06-29 21:51:38",
    "published_at": "2026-06-29 21:45:00",
    "url": "https://happiness-brussels.prezly.com/laat-het-grillen-maar-aan-burger-king-deze-zomer",
    "short_url": "http://prez.ly/aUJd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "laat-het-grillen-maar-aan-burger-king-deze-zomer",
    "body": "<p style=\"text-align: left\">De zomer draait op volle toeren, en dat heeft de Belgische kust geweten. Naar schatting trokken afgelopen weekend meer dan 150.000 dagjestoeristen per dag richting zee. Voor Burger King het ideale moment om een zomercampagne te lanceren met een duidelijke boodschap: laat het grillen deze zomer maar over aan Burger King. </p><p style=\"text-align: left\">Onder de lijn <strong>&ldquo;Leave the flame grilling to us&rdquo;</strong> speelt de campagne in op een herkenbaar zomers tafereel: mensen die iets te enthousiast van de zon hebben genoten. De visuals tonen zonverbrande huiden en leggen zo met een knipoog de link naar de kenmerkende flame-grilled smaak van Burger King. </p><p style=\"text-align: left\">De campagne loopt de hele zomer langs de Belgische kust, in samenwerking met Lijncom. Ze is te zien via DOOH en op de kusttram, en wordt daarnaast digitaal uitgerold via de sociale kanalen van Burger King. </p><p style=\"text-align: left\">DOOHs: </p><div id=\"video-f4b782c0-5641-4d48-afce-0f12236ee56f\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2Fhoy8ClNI-Lc%23_cb1782741594&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p style=\"text-align: left\"><strong>Other assets (social, POS,&hellip; )</strong></p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/093c45b8-9ad5-4d4d-a64e-8ec9a9c595c8/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-093c45b8-9ad5-4d4d-a64e-8ec9a9c595c8\"\n                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data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/34706763-290d-4c49-a754-82f6042ed7fd/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/34706763-290d-4c49-a754-82f6042ed7fd/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/34706763-290d-4c49-a754-82f6042ed7fd/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-34706763-290d-4c49-a754-82f6042ed7fd\"\n              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       data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/88025fab-77b3-4fc8-b49c-49ff971b14e6/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/88025fab-77b3-4fc8-b49c-49ff971b14e6/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/88025fab-77b3-4fc8-b49c-49ff971b14e6/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-88025fab-77b3-4fc8-b49c-49ff971b14e6\"\n                data-id=\"88025fab-77b3-4fc8-b49c-49ff971b14e6\"\n                data-original=\"https://cdn.uc.assets.prezly.com/88025fab-77b3-4fc8-b49c-49ff971b14e6/-/inline/no/BK_xxx_BK_Kust_SocialMedia_1080x13508+1.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/88025fab-77b3-4fc8-b49c-49ff971b14e6/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>&nbsp;</p><p><strong>CREDITS </strong></p><p><strong>Client: </strong>BURGER KING&reg; Belux<br>\u200b<strong>Client Contacts: </strong>Dirk Lammens, Florence Blanckaert, H&eacute;l&egrave;ne Delorenzi, Camille Van Holzaet<br>\u200b<strong>Agency: </strong>Happiness<br>\u200b<strong>CEO: </strong>Karen Corrigan<br>\u200b<strong>Chief Creative Officer: </strong>Geoffrey Hantson<br>\u200b<strong>Creative Director: </strong>Manuel De Vos, Jarne Eetesonne<br>\u200b<strong>Creative:</strong> Daan Van Gorp, Elisa Sonnet<br>\u200b<strong>Head of Strategy:</strong> Frans Cuypers<br>\u200b<strong>Strategic Director: </strong>Wesley Roeland<br>\u200b<strong>Head of Design: </strong>Dries Lauwers<br>\u200b<strong>Graphic Designer: </strong>Monique Jorge, Davy Van Lijsebeth<br>\u200b<strong>DTP : </strong>Bruce De Gelean, Lo&iuml;c Lenoble<br>\u200b<strong>Head of Motion: </strong>Remke Faber<br>\u200b<strong>Motion Designer: </strong>Arthur Nunes<br>\u200b<strong>DOP: </strong>Andrey Brunkowski<br>\u200b<strong>Business Director: </strong>Frederik Jonnaert<br>\u200b<strong>Account Manager: </strong>Aur&eacute;lie Forissier<strong><br>\u200bAccount Executive: </strong>Sofie Driesen</p><p>&nbsp;</p>",
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            "caption": "BURGER KING - Leave The Flame Grilling To Us",
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