{
    "title": "Happiness lanceert een gloednieuwe campagne voor Kia. ",
    "modified_at": "2026-09-22 21:01:30",
    "published_at": "2026-09-22 21:06:00",
    "url": "https://happiness-brussels.prezly.com/happiness-lanceert-een-gloednieuwe-campagne-voor-kia",
    "short_url": "http://prez.ly/ExPd",
    "culture": "en",
    "language": "EN",
    "slug": "happiness-lanceert-een-gloednieuwe-campagne-voor-kia",
    "body": "<p style=\"text-align: left\">&nbsp;</p><p style=\"text-align: left\">De tactische campagne van Happiness voor de Kia Picanto richt zich op een slimme manier tot de tweedehandsmarkt. Voor minder dan &euro;15.000 biedt de Kia Picanto namelijk de kans om eerstehands te kopen. Met een knipoog toont de campagne aan consumenten dat ze zich voor die prijs een nieuwe auto kunnen veroorloven, z&oacute;nder vorige bestuurder, z&oacute;nder kleine koffievlek op de zetel, en z&oacute;nder oude cd-speler. De campagne wordt uitgerold via alle media, inclusief websites voor tweedehandswagens.</p><div id=\"video-232a022d-2274-4334-8f4d-ad5c045a08fe\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2F2ay3cPONG6s%23_cb1790085138&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-f942695a-125b-473c-8811-1ca3958dbce6\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2FhpV3vb4QkLA%23_cb1790085104&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-c8e72752-fdd8-43a9-b66d-e065594e74d4\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2F4lh_ZeZSOAc%23_cb1790085076&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--gif release-content-image--contained release-content-image--align-center\"\n        id=\"image-47539432-4239-4301-a482-6c78a791ff3e\"\n    >\n        <video\n            class=\"release-content-image__video\"\n            autoplay\n            loop\n            muted\n            webkit-playsinline\n            playsinline\n            style=\"width: 100%\"\n            poster=\"https://cdn.uc.assets.prezly.com/47539432-4239-4301-a482-6c78a791ff3e/-/format/png/\"\n        >\n            <source src=\"https://cdn.uc.assets.prezly.com/47539432-4239-4301-a482-6c78a791ff3e/gif2video/-/quality/best/-/format/webm/\" type=\"video/webm\" />\n            <source src=\"https://cdn.uc.assets.prezly.com/47539432-4239-4301-a482-6c78a791ff3e/gif2video/-/quality/best/-/format/mp4/\" type=\"video/mp4\" />\n        </video>\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>Client: </strong>Kia Belux<br>\u200b<strong>Head of Marketing &amp; PR: </strong>Joris Peeters<br>\u200b<strong>Senior Manager Marketing Communication &amp; Events:</strong> Sander Van de Wiele<br>\u200b<strong>Marketing Campaign Specialist: </strong>Ga&euml;lle Dehenain<br>\u200b<strong>Agency: </strong>Happiness <br>\u200b<strong>CEO &amp; Executive Creative Management:</strong> Karen Corrigan <br>\u200b<strong>Managing Director: </strong>Hans Smets <br>\u200b<strong>Chief Creative Officer: </strong>Geoffrey Hantson <br>\u200b<strong>Creative Director:</strong> Marc Richard Vander Heyden <br>\u200b<strong>Creatives: </strong>Gil Gauniaux, Philippe Fass<br>\u200b<strong>Strategic Director: </strong>Isabelle Koelman<br>\u200b<strong>Connectivity &amp; Content Director:</strong> Marine Vandenplas<br>\u200b<strong>Business Director: </strong>Mattias Vermeire<br>\u200b<strong>Account Director:</strong> Conny Faymonville, Camille Martin-Schmets<br>\u200b<strong>Motion Designer:</strong> Remke Faber, Mathias Hoet<strong><br>\u200bGraphic designer: </strong>Emilie Wauthelet</p>",
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    "videos": [
        {
            "caption": "De Kia Picanto - Jouw kans op eerstehands - Stuur",
            "thumbnail": "https://img.youtube.com/vi/2ay3cPONG6s/maxresdefault.jpg",
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        {
            "caption": "De Kia Picanto - Jouw kans op eerstehands - Scherm",
            "thumbnail": "https://img.youtube.com/vi/hpV3vb4QkLA/maxresdefault.jpg",
            "url": "https://www.youtube.com/watch?v=hpV3vb4QkLA",
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        },
        {
            "caption": "De Kia Picanto - Jouw kans op eerstehands - Zetel",
            "thumbnail": "https://img.youtube.com/vi/4lh_ZeZSOAc/maxresdefault.jpg",
            "url": "https://www.youtube.com/watch?v=4lh_ZeZSOAc",
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    "author": {
        "first_name": "Happiness",
        "last_name": "Anywhere"
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