Happiness laat je je tanden zetten in Loïc bij Quick
De Loïc is de nieuwe limited edition burger van Quick. En hij werd gecreëerd door… Loïc, de sympathieke foodvlogger die zo zot is van koken. Al eens een potato bun geproefd? En een smaaksensatie van zoete, zure, gekarameliseerde en gefrituurde ajuintjes? Zeker doen, want de Loïc is écht om in te bijten!
Happiness bedacht het Loïc-concept, maar ook de hele campagne rond de nieuwe burger, met een TV-billboard, een nieuwe audiospot in de restaurants, (D)OOH in 2, 8, 10 en 20 m2, POS-materiaal en een socialmediacampagne.
Credits
| Name | Function | Company/Agency |
| Dirk Lammens | Head of Marketing | Quick Burger Brands Belgium |
| Evelyn De Groeve | Marketing Manager | Quick Burger Brands Belgium |
| Sarah Pockelé-Dilles | Brand Manager | Quick Burger Brands Belgium |
| Sophie Verschueren | Digital Marketeer | Quick Burger Brands Belgium |
| Karen Corrigan | Executive Creative Management | Happiness Brussels |
| Geoffrey Hantson | Chief Creative Officer | Happiness Brussels |
| Katrien Bottez | Creative Director | Happiness Brussels |
| Hans Smets | Managing Director | Happiness Brussels |
| Coppelia de Crane d'Heysselaer | Strategic Director | Happiness Brussels |
| Thibaut Castaing | Concept Provider | Happiness Brussels |
| Gil Gauniaux | Concept Provider | Happiness Brussels |
| Barbara Devaux | Account Director | Happiness Brussels |
| Lukas Das | Account Management | Happiness Brussels |
| Corentin Deneufbourg | Account Management | Happiness Brussels |
| Piet Verbanck | Account Management | Happiness Brussels |
| Wesley Roeland | Connectivity & Content Director | Happiness Brussels |
| Elise Van Craen | Connectivity Planner | Happiness Brussels |
| Jil Dockx | Creative Content Director | Happiness Brussels |
| Birger Morris | Content Provider | Happiness Brussels |
| Brent Roofthooft | Content Provider | Happiness Brussels |
| Thomas Van Der Vennet | Content Provider | Happiness Brussels |
| Dee Verwaetermeulen | Copywriter NL | Happiness Brussels |
| Elmer Tazartez | Copywriter FR | Happiness Brussels |
| Stéphane Opdenbosch | Copywriter FR | Happiness Brussels |
| Dries Lauwers | Head of Design | Happiness Brussels |
| Lore Snauwaert | Graphic Designer | Happiness Brussels |
| Romaine Dhainaut | DTP | Happiness Brussels |
| Remke Faber | Head of Motion | Happiness Brussels |
| Matthias Vandenbosch | Motion Designer | Happiness Brussels |
| Bart Van de Maele | Head of Production | Happiness Brussels |
| Dominique Turnbull | Production | Happiness Brussels |
|
| Sound production | Raygun |
|
| Pieter Neirynck | Director / DOP |
|
| Film & photo production | Foodphoto |
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