{
    "title": "Happiness fait une campagne toute neuve pour Kia.",
    "modified_at": "2026-09-22 21:07:55",
    "published_at": "2026-09-22 21:07:00",
    "url": "https://happiness-brussels.prezly.com/happiness-fait-une-campagne-toute-neuve-pour-kia",
    "short_url": "http://prez.ly/vxPd",
    "culture": "fr",
    "language": "FR",
    "slug": "happiness-fait-une-campagne-toute-neuve-pour-kia",
    "body": "<p><strong>Quand Happiness lance une campagne tactique pour la Kia Picanto, elle s&#039;adresse intelligemment au march&eacute; de la seconde main. En effet, &agrave; moins de 15000&euro;, la Kia Picanto est l&#039;occasion d&#039;acheter du neuf. Une touche d&#039;humour bien observ&eacute;e qui rappelle aux consommateurs qu&#039;&agrave; ce prix-l&agrave;, ils peuvent se permettre une voiture neuve, sans conducteur pr&eacute;c&eacute;dent, ni petite tache de caf&eacute; sur le si&egrave;ge, ou encore un vieux lecteur CD. Une campagne d&eacute;clin&eacute;e sur tous les m&eacute;dias, y compris les sites de voitures de seconde main.</strong></p><div id=\"video-62e38f93-679b-48f4-9212-4d436524970d\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2FI0iORJN_GA8%23_cb1790082786&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-26486849-efb5-44bc-ab0f-da7f4ea3a6c2\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2FAkZCRqxK408%23_cb1790082815&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-1eac4e81-7617-49bc-aca9-bf06476825c7\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2FWELFUGGfABI%23_cb1790082852&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--gif release-content-image--contained release-content-image--align-center\"\n        id=\"image-5086bae0-2213-4bfb-8a15-25f6df3b1ea0\"\n    >\n        <video\n            class=\"release-content-image__video\"\n            autoplay\n            loop\n            muted\n            webkit-playsinline\n            playsinline\n            style=\"width: 100%\"\n            poster=\"https://cdn.uc.assets.prezly.com/5086bae0-2213-4bfb-8a15-25f6df3b1ea0/-/format/png/\"\n        >\n            <source src=\"https://cdn.uc.assets.prezly.com/5086bae0-2213-4bfb-8a15-25f6df3b1ea0/gif2video/-/quality/best/-/format/webm/\" type=\"video/webm\" />\n            <source src=\"https://cdn.uc.assets.prezly.com/5086bae0-2213-4bfb-8a15-25f6df3b1ea0/gif2video/-/quality/best/-/format/mp4/\" type=\"video/mp4\" />\n        </video>\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>Client: </strong>Kia Belux<br>\u200b<strong>Head of Marketing &amp; PR: </strong>Joris Peeters<br>\u200b<strong>Senior Manager Marketing Communication &amp; Events:</strong> Sander Van de Wiele<br>\u200b<strong>Marketing Campaign Specialist: </strong>Ga&euml;lle Dehenain<br>\u200b<strong>Agency: </strong>Happiness <br>\u200b<strong>CEO &amp; Executive Creative Management:</strong> Karen Corrigan <br>\u200b<strong>Managing Director: </strong>Hans Smets <br>\u200b<strong>Chief Creative Officer: </strong>Geoffrey Hantson <br>\u200b<strong>Creative Director:</strong> Marc Richard Vander Heyden <br>\u200b<strong>Creatives: </strong>Gil Gauniaux, Philippe Fass<br>\u200b<strong>Strategic Director: </strong>Isabelle Koelman<br>\u200b<strong>Connectivity &amp; Content Director:</strong> Marine Vandenplas<br>\u200b<strong>Business Director: </strong>Mattias Vermeire<br>\u200b<strong>Account Director:</strong> Conny Faymonville, Camille Martin-Schmets<br>\u200b<strong>Motion Designer: Remke Faber, Mathias Hoet<br>\u200bGraphic designer:</strong> Emilie Wauthelet</p>",
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            "caption": "La Kia Picanto - L'occasion d'acheter du neuf - volant",
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            "caption": "La Kia Picanto - L'occasion d'acheter du neuf - Si\u00e8ge",
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