CARLSBERG LAUNCHES CARLSBERG LOVE.LOVE%
A SPECIAL EDITION OF ITS 0,0% BEER FOR TENNIS LOVERS
More and more athletes are replacing their after-sports drinks with non-alcoholic beer. Non-alcoholic beer is isotonic. It replaces fluids and electrolytes lost through sweating, prevents cramping and aids in recovery.
In tennis, the number 0 is called ‘love’. To promote Carlsberg 0,0% at the many Belgian tennis club it sponsors, Carlsberg designed a special edition: Carlsberg love.love%.
Carlsberg love.love % is the perfect beer for ‘between the court and the pub-moments’ when you want to celebrate at the bar, but when drinking several pints of alcohol would be a bad idea. At these moments, a refreshing Carlsberg love.love % makes for a -pun intended - perfect serve.
The love.love% bottles come with matching coasters and banners next to the tennis courts.
Probably the best sponsorship.
