{
    "title": "Burger King wordt Pancake King ",
    "modified_at": "2026-10-01 16:29:16",
    "published_at": "2026-10-01 16:29:00",
    "url": "https://happiness-brussels.prezly.com/burger-king-wordt-pancake-king",
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    "body": "<p style=\"text-align: left\">Na een zomer met maar liefst drie limited edition burgers zijn de verwachtingen bij de fans van Burger King torenhoog. En om die hoge verwachtingen in te lossen ontwikkelde Burger King hun nieuwe limited edition burger: &lsquo;The Stacker&rsquo;.</p><p style=\"text-align: left\">Een gelaagde burger die uitpakt met een <em>stack American pancakes</em>, naast de klassieke flame grilled rundsburger en krokante reepjes spek. De campagne, die samen met Happiness werd ontwikkeld, belichaamt de &lsquo;Bigger. Better. Burger King&rsquo;-strategie die het merk op de kaart zet met hun kwalitatieve ingredi&euml;nten en grote vernieuwende burgers. O&oacute;k typisch Burger King is het &lsquo;Have it your way&rsquo;-principe waarmee je zoveel pancakes als jij wilt kan stacken.</p><p style=\"text-align: left\">De campagne loopt via alle owned media van het merk, op sociale en digitale media en in het straatbeeld dankzij JCDecaux en Bauer Media.</p><p style=\"text-align: left\">&nbsp;</p><a href='https://cdn.uc.assets.prezly.com/6e2e1cbf-f39a-4a04-b963-212f0632c69e/-/inline/no/bk178003lto52026stackerooh2m2adshell240x320nl.pdf' class='release-content-attachment' id='attachment-6e2e1cbf-f39a-4a04-b963-212f0632c69e' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='6e2e1cbf-f39a-4a04-b963-212f0632c69e'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>BK_178_003_LTO5_2026_STACKER_OOH_2M2_ADSHELL_240x320_NL.pdf</strong>\n        <em class='release-content-attachment__subtitle'>10 MB</em>\n    </span>\n</a>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/3cc4c7be-03e1-43cc-adca-c9078967b6f4/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/3cc4c7be-03e1-43cc-adca-c9078967b6f4/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/3cc4c7be-03e1-43cc-adca-c9078967b6f4/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-3cc4c7be-03e1-43cc-adca-c9078967b6f4\"\n                data-id=\"3cc4c7be-03e1-43cc-adca-c9078967b6f4\"\n                data-original=\"https://cdn.uc.assets.prezly.com/3cc4c7be-03e1-43cc-adca-c9078967b6f4/-/inline/no/BK_SITU_1+1.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/3cc4c7be-03e1-43cc-adca-c9078967b6f4/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use 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srcset=\"https://cdn.uc.assets.prezly.com/b718b1bc-3d4f-413b-af35-b04660f5c556/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/b718b1bc-3d4f-413b-af35-b04660f5c556/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-b718b1bc-3d4f-413b-af35-b04660f5c556\"\n                data-id=\"b718b1bc-3d4f-413b-af35-b04660f5c556\"\n                data-original=\"https://cdn.uc.assets.prezly.com/b718b1bc-3d4f-413b-af35-b04660f5c556/-/inline/no/BK_SITU_2+1.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/b718b1bc-3d4f-413b-af35-b04660f5c556/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div id=\"video-41dbd85a-131c-4264-89f8-aac3bc1e4611\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2Fg2TlLqfbx8Q%23_cb1790709815&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>&nbsp;</p><p style=\"text-align: left\">&nbsp;</p><p>&nbsp;</p><p>CREDITS : </p><p style=\"text-align: left\"><strong>Client: </strong>BURGER KING&reg; Belux </p><p style=\"text-align: left\"><strong>Client Contacts: </strong>Dirk Lammens, Florence Blanckaert, H&eacute;l&egrave;ne Delorenzi, Camille Van Holzaet </p><p style=\"text-align: left\"><strong>Agency: </strong>Happiness </p><p style=\"text-align: left\"><strong>CEO: </strong>Karen Corrigan </p><p style=\"text-align: left\"><strong>Chief Creative Officer: </strong>Geoffrey Hantson </p><p style=\"text-align: left\"><strong>Creative Director: </strong>Manuel De Vos, Jarne Eetesonne </p><p style=\"text-align: left\"><strong>Creative:</strong> Gil Gauniaux, Katrien Potters </p><p style=\"text-align: left\"><strong>Head of Strategy:</strong> Frans Cuypers </p><p style=\"text-align: left\"><strong>Strategic Director: </strong>Wesley Roeland </p><p style=\"text-align: left\"><strong>Head of Design: </strong>Dries Lauwers </p><p style=\"text-align: left\"><strong>Graphic Designer: </strong>Monique Pinto Jorge, Davy Van Lijsebeth</p><p style=\"text-align: left\"><strong>Head of Motion: </strong>Remke Faber </p><p style=\"text-align: left\"><strong>Motion Designer: </strong>Mathias Hoet </p><p style=\"text-align: left\"><strong>Business Director: </strong>Frederik Jonnaert </p><p style=\"text-align: left\"><strong>Account Manager: </strong>Aur&eacute;lie Forissier </p><p style=\"text-align: left\"><strong>Account Executive: </strong>Sofie Driesen </p><p style=\"text-align: left\"><strong>Production:</strong> Four by Five </p><p style=\"text-align: left\"><strong>Photographer:</strong> Alexander Jouvikin </p><p>&nbsp;</p>",
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