{
    "title": "Burger King lanceert de fly-thru als antwoord op de vliegende Tesla",
    "modified_at": "2026-10-20 00:43:17",
    "published_at": "2026-10-20 00:43:00",
    "url": "https://happiness-brussels.prezly.com/burger-king-lanceert-de-fly-thru-als-antwoord-op-de-vliegende-tesla",
    "short_url": "http://prez.ly/vkne",
    "culture": "en",
    "language": "EN",
    "slug": "burger-king-lanceert-de-fly-thru-als-antwoord-op-de-vliegende-tesla",
    "body": "<p>Zelfs hoog in de lucht blijft een heerlijk stevige burger onweerstaanbaar. Met die knipoog speelden Burger King en Happiness in op de <a href=\"https://happiness-brussels.prezly.com/s/6fe8b125-5f26-488e-9166-ee2b05294f7d?preview\" target=\"_blank\" rel=\"noreferrer noopener\">vliegende Roadster van Tesla.</a></p><p>Een nieuwe kans voor het merk om zijn strategie waar te maken: tonen dat ze middenin de (internet-)cultuur staan en razendsnel in real-time reageren op momenten die voor buzz zorgen op sociale media.</p><p>De inhaker leverde Burger King en Happiness een plek op in de lijst met de beste merkreacties wereldwijd van <a href=\"https://www.instagram.com/p/Deq25EFiEX2/?img_index=3\" target=\"_blank\" rel=\"noreferrer noopener\">Creapills.</a></p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/a1459eb4-7994-4ddb-9afd-584d67290137/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-a1459eb4-7994-4ddb-9afd-584d67290137\"\n                data-id=\"a1459eb4-7994-4ddb-9afd-584d67290137\"\n                data-original=\"https://cdn.uc.assets.prezly.com/a1459eb4-7994-4ddb-9afd-584d67290137/-/inline/no/BK_152_SOME_FLY_THRU.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/a1459eb4-7994-4ddb-9afd-584d67290137/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>CREDITS :</strong></p><p>Client: BURGER KING&reg; Belux</p><p>Client Contacts: Dirk Lammens, Florence Blanckaert, H&eacute;l&egrave;ne Delorenzi</p><p>Agency: Happiness</p><p>CEO: Karen Corrigan</p><p>Chief Creative Officer: Geoffrey Hantson</p><p>Creative Director: Manuel De Vos, Jarne Eetesonne</p><p>Creatives: Gil Gauniaux, Philippe Fass</p><p>Head of Strategy: Frans Cuypers</p><p>Strategic Director: Wesley Roeland</p><p>Head of Design: Dries Lauwers</p><p>Graphic Designer: Davy Van Lijsebeth</p><p>Business Director: Barbara Devaux</p><p>Account Manager: Aur&eacute;lie Forissier</p><p>Account Executive: Sofie Driesen</p><p>Link to the creation -&gt; <a href=\"https://www.instagram.com/p/Dej0miFj8w2/\" target=\"_blank\" rel=\"noreferrer noopener\">https://www.instagram.com/p/Dej0miFj8w2/</a></p><p>Link the to Creapils post -&gt; <a href=\"https://www.instagram.com/p/Deq25EFiEX2/?img_index=3\" target=\"_blank\" rel=\"noreferrer noopener\">https://www.instagram.com/p/Deq25EFiEX2/?img_index=3</a></p><p>&nbsp;</p><p>&nbsp;</p>",
    "images": [
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    "author": {
        "first_name": "Happiness",
        "last_name": "Anywhere"
    },
    "format_version": 6
}