{
    "title": "Burger King & Heinz lanceren nieuwe drip ",
    "modified_at": "2026-09-30 20:43:23",
    "published_at": "2026-09-30 20:45:00",
    "url": "https://happiness-brussels.prezly.com/burger-king-heinz-lanceren-nieuwe-drip",
    "short_url": "http://prez.ly/pkQd",
    "culture": "en",
    "language": "EN",
    "slug": "burger-king-heinz-lanceren-nieuwe-drip",
    "body": "<p style=\"text-align: left\">Burger King&reg; en Heinz zijn al jaren een iconische combo. Met de limited edition Burger King&reg; x Heinz &lsquo;Socks to be you&rsquo;-sokken brengen de twee merken, samen met het reclamebureau Happiness, hun herkenbare drip naar een nieuwe plek: je kleerkast. </p><p style=\"text-align: left\">Maar da&rsquo;s niet alles. Burger King&reg; en Heinz lanceren ook een limited edition tracksuit. Want als merken die zich graag in-culture bewegen, weten ze als geen ander dat het trainingspak helemaal terug is. De Burger King&reg; x Heinz tracksuit speelt voluit met de codes van retro sportswear: losse fits, herkenbare kleurblokken en branding in de hoofdrol. Het resultaat: een uitgesproken collector&rsquo;s item voor fans die hun favoriete combo ook buiten de restaurantmuren willen dragen. </p><p style=\"text-align: left\">Zoals het een echte drop betaamt, zijn er slechts 100 exclusieve exemplaren beschikbaar, en zijn ze ook nergens te koop. Fans kunnen enkel kans maken via de winactie met hun BK ID. Wie een September-menu m&eacute;t de limited edition sokken bestelt, krijgt bovendien een extra kans om een van de 100 tracksuits te winnen. </p><p style=\"text-align: left\">De campagne loopt vanaf eind september tot midden oktober via owned en sociale media. </p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/5b143390-7bf9-4ffa-952f-6e38dbd9771c/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-5b143390-7bf9-4ffa-952f-6e38dbd9771c\"\n                data-id=\"5b143390-7bf9-4ffa-952f-6e38dbd9771c\"\n                data-original=\"https://cdn.uc.assets.prezly.com/5b143390-7bf9-4ffa-952f-6e38dbd9771c/-/inline/no/BK_193_SEPTEMBER_SOCKS_1080x1350_SOME_EN_2+2.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/5b143390-7bf9-4ffa-952f-6e38dbd9771c/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/b491282a-1973-4d53-b653-dc2d422b7bfe/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/b491282a-1973-4d53-b653-dc2d422b7bfe/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/b491282a-1973-4d53-b653-dc2d422b7bfe/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-b491282a-1973-4d53-b653-dc2d422b7bfe\"\n                data-id=\"b491282a-1973-4d53-b653-dc2d422b7bfe\"\n                data-original=\"https://cdn.uc.assets.prezly.com/b491282a-1973-4d53-b653-dc2d422b7bfe/-/inline/no/BK_152_SOME_OCTOBER_2026_tracksuit.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/b491282a-1973-4d53-b653-dc2d422b7bfe/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/a7a04cf1-f236-4820-a563-6a94e1bbbaef/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/a7a04cf1-f236-4820-a563-6a94e1bbbaef/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/a7a04cf1-f236-4820-a563-6a94e1bbbaef/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-a7a04cf1-f236-4820-a563-6a94e1bbbaef\"\n                data-id=\"a7a04cf1-f236-4820-a563-6a94e1bbbaef\"\n                data-original=\"https://cdn.uc.assets.prezly.com/a7a04cf1-f236-4820-a563-6a94e1bbbaef/-/inline/no/BK_152_SOME_OCTOBER_2026_tracksuit4.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/a7a04cf1-f236-4820-a563-6a94e1bbbaef/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: left\"><strong>CREDITS : </strong></p><p style=\"text-align: left\"><strong>Client: </strong>BURGER KING&reg; Belux </p><p style=\"text-align: left\"><strong>Client Contacts: </strong>Dirk Lammens, Florence Blanckaert, H&eacute;l&egrave;ne Delorenzi, Camille Van Holzaet, Brieuc De Breuck</p><p style=\"text-align: left\"><strong>Agency: </strong>Happiness </p><p style=\"text-align: left\"><strong>CEO: </strong>Karen Corrigan </p><p style=\"text-align: left\"><strong>Chief Creative Officer: </strong>Geoffrey Hantson </p><p style=\"text-align: left\"><strong>Creative Director: </strong>Manuel De Vos, Jarne Eetesonne </p><p style=\"text-align: left\"><strong>Creative:</strong> Simon Van Rysseghem, Sam Vervenne </p><p style=\"text-align: left\"><strong>Head of Strategy:</strong> Frans Cuypers </p><p style=\"text-align: left\"><strong>Strategic Director: </strong>Wesley Roeland </p><p style=\"text-align: left\"><strong>Head of Design: </strong>Dries Lauwers </p><p style=\"text-align: left\"><strong>Graphic Designer: </strong>Monique Pinto Jorge, Marc Dupont </p><p style=\"text-align: left\"><strong>Head of Motion: </strong>Remke Faber </p><p style=\"text-align: left\"><strong>Motion Designer: </strong>Mathias Hoet </p><p style=\"text-align: left\"><strong>Business Director: </strong>Frederik Jonnaert, Barbara Devaux</p><p style=\"text-align: left\"><strong>Account Manager: </strong>Aur&eacute;lie Forissier </p><p style=\"text-align: left\"><strong>Account Executive: </strong>Sofie Driesen </p><p style=\"text-align: left\">&nbsp;</p><p>&nbsp;</p>",
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