{
    "title": "Burger King & Heinz d\u00e9voilent un nouveau drip",
    "modified_at": "2026-10-01 15:37:07",
    "published_at": "2026-10-01 15:37:00",
    "url": "https://happiness-brussels.prezly.com/burger-king-heinz-devoilent-un-nouveau-drip",
    "short_url": "http://prez.ly/olQd",
    "culture": "en",
    "language": "EN",
    "slug": "burger-king-heinz-devoilent-un-nouveau-drip",
    "body": "<p>Burger King&reg; et Heinz forment, depuis des ann&eacute;es, un duo iconique. Avec les chaussettes Burger King&reg; x Heinz &laquo; Socks to be you &raquo;, en &eacute;dition limit&eacute;e, les deux marques, avec l&rsquo;agence de publicit&eacute; Happiness, font entrer leur style dans un nouveau monde : votre garde-robe.</p><p>Mais ce n&rsquo;est pas tout. Burger King&reg; et Heinz lancent aussi un training en &eacute;dition limit&eacute;e. Car, en tant que marques qui &eacute;voluent au c&oelig;ur de la culture, elles savent mieux que quiconque que le surv&ecirc;t&rsquo; fait son grand retour. Ce surv&ecirc;t&rsquo; Burger King&reg; x Heinz reprend donc tous les codes du training r&eacute;tro : coupes amples, bandes de couleurs embl&eacute;matiques et logos assum&eacute;s. Le r&eacute;sultat : une pi&egrave;ce collector au style affirm&eacute; pour les fans qui veulent porter leur combo pr&eacute;f&eacute;r&eacute;. M&ecirc;me en dehors des restaurants.</p><p>Comme tout bon drop qui se respecte, cette &eacute;dition est limit&eacute;e &agrave; 100 exemplaires exclusifs, introuvables &agrave; la vente. Pour tenter d&rsquo;en remporter un, les fans doivent participer au concours avec leur BK ID. De plus, toute personne qui commande un menu September accompagn&eacute; des chaussettes en &eacute;dition limit&eacute;e b&eacute;n&eacute;ficie d&rsquo;une chance suppl&eacute;mentaire de remporter l&rsquo;un des 100 trainings.</p><p>La campagne se d&eacute;roule de fin septembre &agrave; mi-octobre sur les canaux des marques et les r&eacute;seaux sociaux.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/5b143390-7bf9-4ffa-952f-6e38dbd9771c/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-5b143390-7bf9-4ffa-952f-6e38dbd9771c\"\n                data-id=\"5b143390-7bf9-4ffa-952f-6e38dbd9771c\"\n                data-original=\"https://cdn.uc.assets.prezly.com/5b143390-7bf9-4ffa-952f-6e38dbd9771c/-/inline/no/BK_193_SEPTEMBER_SOCKS_1080x1350_SOME_EN_2+2.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/5b143390-7bf9-4ffa-952f-6e38dbd9771c/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/b491282a-1973-4d53-b653-dc2d422b7bfe/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/b491282a-1973-4d53-b653-dc2d422b7bfe/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/b491282a-1973-4d53-b653-dc2d422b7bfe/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-b491282a-1973-4d53-b653-dc2d422b7bfe\"\n                data-id=\"b491282a-1973-4d53-b653-dc2d422b7bfe\"\n                data-original=\"https://cdn.uc.assets.prezly.com/b491282a-1973-4d53-b653-dc2d422b7bfe/-/inline/no/BK_152_SOME_OCTOBER_2026_tracksuit.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/b491282a-1973-4d53-b653-dc2d422b7bfe/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/a7a04cf1-f236-4820-a563-6a94e1bbbaef/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/a7a04cf1-f236-4820-a563-6a94e1bbbaef/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/a7a04cf1-f236-4820-a563-6a94e1bbbaef/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-a7a04cf1-f236-4820-a563-6a94e1bbbaef\"\n                data-id=\"a7a04cf1-f236-4820-a563-6a94e1bbbaef\"\n                data-original=\"https://cdn.uc.assets.prezly.com/a7a04cf1-f236-4820-a563-6a94e1bbbaef/-/inline/no/BK_152_SOME_OCTOBER_2026_tracksuit4.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/a7a04cf1-f236-4820-a563-6a94e1bbbaef/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: left\"><strong>CREDITS : </strong></p><p style=\"text-align: left\"><strong>Client: </strong>BURGER KING&reg; Belux </p><p style=\"text-align: left\"><strong>Client Contacts: </strong>Dirk Lammens, Florence Blanckaert, H&eacute;l&egrave;ne Delorenzi, Camille Van Holzaet, Brieuc De Breuck</p><p style=\"text-align: left\"><strong>Agency: </strong>Happiness </p><p style=\"text-align: left\"><strong>CEO: </strong>Karen Corrigan </p><p style=\"text-align: left\"><strong>Chief Creative Officer: </strong>Geoffrey Hantson </p><p style=\"text-align: left\"><strong>Creative Director: </strong>Manuel De Vos, Jarne Eetesonne </p><p style=\"text-align: left\"><strong>Creative:</strong> Simon Van Rysseghem, Sam Vervenne </p><p style=\"text-align: left\"><strong>Head of Strategy:</strong> Frans Cuypers </p><p style=\"text-align: left\"><strong>Strategic Director: </strong>Wesley Roeland </p><p style=\"text-align: left\"><strong>Head of Design: </strong>Dries Lauwers </p><p style=\"text-align: left\"><strong>Graphic Designer: </strong>Monique Pinto Jorge, Marc Dupont </p><p style=\"text-align: left\"><strong>Head of Motion: </strong>Remke Faber </p><p style=\"text-align: left\"><strong>Motion Designer: </strong>Mathias Hoet </p><p style=\"text-align: left\"><strong>Business Director: </strong>Frederik Jonnaert, Barbara Devaux</p><p style=\"text-align: left\"><strong>Account Manager: </strong>Aur&eacute;lie Forissier </p><p style=\"text-align: left\"><strong>Account Executive: </strong>Sofie Driesen </p><p style=\"text-align: left\">&nbsp;</p><p>&nbsp;</p>",
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