{
    "title": "Burger King devient Pancake King",
    "modified_at": "2026-10-01 16:32:38",
    "published_at": "2026-10-01 16:32:00",
    "url": "https://happiness-brussels.prezly.com/burger-king-devient-pancake-king",
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    "body": "<p>Apr&egrave;s un &eacute;t&eacute; marqu&eacute; par pas moins de trois burgers en &eacute;dition limit&eacute;e, les attentes des fans de Burger King sont &agrave; leur comble. Et pour r&eacute;pondre &agrave; ces attentes &eacute;lev&eacute;es, Burger King a d&eacute;velopp&eacute; son nouveau burger en &eacute;dition limit&eacute;e : &laquo; The Stacker &raquo;.</p><p>Un burger en couches qui se distingue par un stack de pancakes am&eacute;ricains, aux c&ocirc;t&eacute;s du classique steak hach&eacute; grill&eacute; &agrave; la flamme et de fines lamelles de bacon croustillant. La campagne, d&eacute;velopp&eacute;e en collaboration avec Happiness, incarne la strat&eacute;gie &laquo; Bigger. Better. Burger King &raquo; qui positionne la marque gr&acirc;ce &agrave; ses ingr&eacute;dients de qualit&eacute; et &agrave; ses grands burgers innovants. Autre &eacute;l&eacute;ment typique de Burger King : le principe &laquo; Have it your way &raquo;, qui permet d&#039;empiler autant de pancakes que vous le souhaitez.</p><p>La campagne est diffus&eacute;e sur l&#039;ensemble des m&eacute;dias propres de la marque, sur les r&eacute;seaux sociaux et m&eacute;dias digitaux, ainsi que dans l&#039;espace public gr&acirc;ce &agrave; JCDecaux et Bauer Media.</p><p>&nbsp;</p><a href='https://cdn.uc.assets.prezly.com/d1f14ba6-d646-4116-aff4-cde7eb57f620/-/inline/no/bk178003lto52026stackerooh2m2adshell240x320fr.pdf' class='release-content-attachment' id='attachment-d1f14ba6-d646-4116-aff4-cde7eb57f620' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='d1f14ba6-d646-4116-aff4-cde7eb57f620'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>BK_178_003_LTO5_2026_STACKER_OOH_2M2_ADSHELL_240x320_FR.pdf</strong>\n        <em class='release-content-attachment__subtitle'>10 MB</em>\n    </span>\n</a>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                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   src=\"https://cdn.uc.assets.prezly.com/b718b1bc-3d4f-413b-af35-b04660f5c556/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/b718b1bc-3d4f-413b-af35-b04660f5c556/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/b718b1bc-3d4f-413b-af35-b04660f5c556/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-b718b1bc-3d4f-413b-af35-b04660f5c556\"\n                data-id=\"b718b1bc-3d4f-413b-af35-b04660f5c556\"\n                data-original=\"https://cdn.uc.assets.prezly.com/b718b1bc-3d4f-413b-af35-b04660f5c556/-/inline/no/BK_SITU_2+1.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/b718b1bc-3d4f-413b-af35-b04660f5c556/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div id=\"video-3bfb73fd-04c9-4393-895b-cdc4cded9ea3\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2FGo60-h8mP1Q%23_cb1790847026&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p style=\"text-align: left\">&nbsp;</p><p>&nbsp;</p><p>CREDITS : </p><p style=\"text-align: left\"><strong>Client: </strong>BURGER KING&reg; Belux </p><p style=\"text-align: left\"><strong>Client Contacts: </strong>Dirk Lammens, Florence Blanckaert, H&eacute;l&egrave;ne Delorenzi, Camille Van Holzaet </p><p style=\"text-align: left\"><strong>Agency: </strong>Happiness </p><p style=\"text-align: left\"><strong>CEO: </strong>Karen Corrigan </p><p style=\"text-align: left\"><strong>Chief Creative Officer: </strong>Geoffrey Hantson </p><p style=\"text-align: left\"><strong>Creative Director: </strong>Manuel De Vos, Jarne Eetesonne </p><p style=\"text-align: left\"><strong>Creative:</strong> Gil Gauniaux, Katrien Potters </p><p style=\"text-align: left\"><strong>Head of Strategy:</strong> Frans Cuypers </p><p style=\"text-align: left\"><strong>Strategic Director: </strong>Wesley Roeland </p><p style=\"text-align: left\"><strong>Head of Design: </strong>Dries Lauwers </p><p style=\"text-align: left\"><strong>Graphic Designer: </strong>Monique Pinto Jorge, Davy Van Lijsebeth</p><p style=\"text-align: left\"><strong>Head of Motion: </strong>Remke Faber </p><p style=\"text-align: left\"><strong>Motion Designer: </strong>Mathias Hoet </p><p style=\"text-align: left\"><strong>Business Director: </strong>Frederik Jonnaert </p><p style=\"text-align: left\"><strong>Account Manager: </strong>Aur&eacute;lie Forissier </p><p style=\"text-align: left\"><strong>Account Executive: </strong>Sofie Driesen </p><p style=\"text-align: left\"><strong>Production:</strong> Four by Five </p><p style=\"text-align: left\"><strong>Photographer:</strong> Alexander Jouvikin </p><p>&nbsp;</p>",
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            "caption": "THE STACKER OLV FR",
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