{
    "title": "Becom & Happiness gaan aan de slag met \u2018Het Belgisch Handje' ",
    "modified_at": "2026-04-09 22:46:12",
    "published_at": "2026-04-09 21:25:00",
    "url": "https://happiness-brussels.prezly.com/becom-happiness-gaan-aan-de-slag-met-het-belgisch-handje",
    "short_url": "http://prez.ly/M4Bd",
    "culture": "en",
    "language": "EN",
    "subtitle": "Nieuwe tool zal moeiteloos producten \nvan Belgische webshops helpen herkennen  ",
    "slug": "becom-happiness-gaan-aan-de-slag-met-het-belgisch-handje",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--gif release-content-image--contained release-content-image--align-center\"\n        id=\"image-a67b69d1-8224-4e55-bbdb-fe5c476e8c82\"\n    >\n        <video\n            class=\"release-content-image__video\"\n            autoplay\n            loop\n            muted\n            webkit-playsinline\n            playsinline\n            style=\"width: 100%\"\n            poster=\"https://cdn.uc.assets.prezly.com/a67b69d1-8224-4e55-bbdb-fe5c476e8c82/-/format/png/\"\n        >\n            <source src=\"https://cdn.uc.assets.prezly.com/a67b69d1-8224-4e55-bbdb-fe5c476e8c82/gif2video/-/quality/best/-/format/webm/\" type=\"video/webm\" />\n            <source src=\"https://cdn.uc.assets.prezly.com/a67b69d1-8224-4e55-bbdb-fe5c476e8c82/gif2video/-/quality/best/-/format/mp4/\" type=\"video/mp4\" />\n        </video>\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>De Belgische e-commerce staat onder druk.</strong> Bij de opkomst van het online shoppen zagen de Belgische bedrijven niet direct het potentieel van een webshop in, en misten zo de explosieve groei van de afgelopen tien jaar. Vandaag moet de sector het opnemen tegen buitenlandse spelers die de Belgische markt domineren.</p><p>Het gevolg laat zich raden: een aanzienlijk percentage van de online omzet vloeit naar het buitenland, zonder voordeel voor de Belgische economie of lokale ondernemers. En dat in een economie die het stevig te verduren krijgt. </p><p>Tegelijkertijd groeit meer en meer het <strong>bewustzijn bij consumenten om lokaal te kopen</strong>. Uit een Kantar studie van april 2025 bleek dat 82% van de Belgen zegt meer Belgische producten willen te kopen.</p><p>Toch blijft het voor de online shopper een te grote opgave om telkens na te gaan of de uiteindelijke verkoper van een gekozen product wel degelijk Belgisch is. Zeker nu internationale merken alles in het werk stellen om zich met .be-klonen van hun buitenlandse website als Belgische merken voor te doen. </p><p>Maar wat als &eacute;&eacute;n kleine muiscursor kon helpen? </p><p>Die vraag stelde Becom zich ook. En Happiness kwam met het creatieve antwoord : &#039;<em>Het Belgisch Handje&#039;.</em></p><div id=\"video-f94026a1-17ec-49ba-b198-921637411efa\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2FsjYJpBGu990%23_cb1775749511&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p><em>&#039;Het Belgisch Handje&#039; </em>is <strong>een muiscursor die verandert in de Belgische vlag</strong> zodra die boven een product van een Belgische webshop zweeft. Een directe en duidelijke indicatie of een product verkocht wordt bij een Belgische webshop &ndash; of niet. </p><blockquote><em>&lsquo;Het Belgisch Handje toont je meteen aan het begin van je online shopping journey of een product wel degelijk op een Belgisch webshop verkocht wordt, in plaats van dat je het pas ontdekt bij de laatste stap in de betaalprocedure. Of helemaal niet. Instant feedback dus, in plaats van zes, zeven, acht klikken of meer. Simpel &eacute;n effectief.&#039;</em></blockquote><p>De campagne zal tweedelig zijn. Nog voor de zomer wordt de campagne uitvoerig getest, waarbij Becom aan ge&iuml;nteresseerde leden &#039;<em>Het Belgisch Handje</em>&#039; aanbiedt, via een aanpassing in hun websitecode. Het onderstreept Becom&rsquo;s positie als d&eacute; partner voor online businesses in Belgi&euml;, door hen te ondersteunen en te helpen groeien.</p><p>In het najaar wordt &#039;<em>Het Belgisch Handje</em>&#039; opengesteld voor het grote publiek, met een <strong>gratis plugin</strong>. Zo verschijnt &#039;<em>Het Belgisch Handje&#039; </em>op de meest bezochte webshop platformen waar de Belgen online kopen, zoals Google Products.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/1ba0ea63-18d3-4248-bfe8-1a2af989c8b1/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-1ba0ea63-18d3-4248-bfe8-1a2af989c8b1\"\n                data-id=\"1ba0ea63-18d3-4248-bfe8-1a2af989c8b1\"\n                data-original=\"https://cdn.uc.assets.prezly.com/1ba0ea63-18d3-4248-bfe8-1a2af989c8b1/-/inline/no/Plugin_V12.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/1ba0ea63-18d3-4248-bfe8-1a2af989c8b1/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Zo biedt Becom ook voor consumenten op elk device een directe, eenvoudige en naadloze ervaring aan, waardoor het eindelijk makkelijk wordt om lokaal te kiezen. </p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/a16a1889-03ce-4c26-add7-3a57ee49a68c/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-a16a1889-03ce-4c26-add7-3a57ee49a68c\"\n                data-id=\"a16a1889-03ce-4c26-add7-3a57ee49a68c\"\n                data-original=\"https://cdn.uc.assets.prezly.com/a16a1889-03ce-4c26-add7-3a57ee49a68c/-/inline/no/belgischhandjelogo.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/a16a1889-03ce-4c26-add7-3a57ee49a68c/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Credits </p>\n<div\n    class=\"table-container\"\n    style=\"\"\n>\n    <table\n        class=\"table table-bordered\"\n    >\n                            <tbody>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Greet Dekocker</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Managing Director</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Becom</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">St&eacute;phane Vermeiren</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Chief Economist</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Becom</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Mich&egrave;le Aerts</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Community Engagement Manager</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Becom</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Karen Corrigan </p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Executive Creative Management</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Happiness Brussels</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Geoffrey Hantson</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Chief Creative Officer</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Happiness Brussels</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Frans Cuypers</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Head of Strategy</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Happiness Brussels</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Hans Smets</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Managing Director</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Happiness Brussels</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Marc Richard Vander Heyden</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Creative Director</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Happiness Brussels</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Diederik Jeangout</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Concept Provider</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Happiness Brussels</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Dries Lauwers</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Head of Design</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Happiness Brussels</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Remke Faber</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Head of Motion</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Happiness Brussels</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Wim Symens</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Motion Designer</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Happiness Brussels</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Thomas Colliers</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Head of Creative Technology</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Bliss Interactive</p></div></td>                                    </tr>\n                            <tr>\n                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Zeno Stevens</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Digital Project Manager</p></div></td>                                            <td class=\"border\"><div class=\"text-default v-spacing\"><p style=\"text-align: left\">Bliss Interactive</p></div></td>                                    </tr>\n                        </tbody>\n            </table>\n</div>\n<p style=\"text-align: left\"> </p><p>&nbsp;</p><p>&nbsp;</p>",
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            "caption": "BeCom x Happiness - The Belgian pointer",
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