New Social Chat iMessage App “Chat with your Ads” Converts Seller Items into Animated, Clickable Stickers
Convert your photos into interactive Stickers, Send and Sell. 2deHands.be first to go live for Peer-to-Peer sellers in Belgium market
In a social selling first Belgian market leader brand “2deHands.be” (Secondhand) has added a Clickable Stickers feature to its free of charge Peer-to-Peer selling platform. The technology developed for 2deHands.be converts photo images uploaded to the site by sellers of clothes, cars, boats and everything in between into sticker cut-outs of the items for sale. These can then be added into user chats and shared within the iOS instant messaging app.
In addition to spicing up user conversations with friends, family and potential buyers with images, the big plus of the “Chat with your Ads” app for sellers is their item sticker is interactive, hyperlinking potential buyers directly to the location of the item for sale on 2deHands.be. With one tap on the Clickable Sticker shared in the person’s chat feed the recipient can be looking at and in a position to buy the item for sale, or send it on to someone they think might be interested to buy.
2deHands.be Head of Marketing & Customer Service, Petra Baeck explains the thinking behind the Company’s latest mobile retail innovation: “Increasingly busy customers are choosing their smartphones as the go-to channel for selling and buying stuff they no longer need and getting the things they want. The launch focus with “Chat with your Ads” is on highly social mobile-first iOS users. Over 75% of them regularly use emoticons, gifs and other images to express what they are feeling in a visual way to their friends in their chat conversations.“
“The Clickable Stickers instantly increases their visual communications repertoire in a fun and highly useful way by making individual stickers from their own actual item photographs that they can then share. Best of all the Stickers will help them sell and buy their stuff on 2deHands.be.”
Created for 2deHands.be by Happiness Anywhere, “Chat with your Ads” launches and goes live to begin with in the Belgian market from May 9 2017 when 2deHands.be customers will be able to start using their customised interactive item stickers on their iPhones instant messaging.
About 2dehands.be
2dehands.be and 2ememain.be (“Secondhand” in Flemish and French respectively) is the Belgian branch of the eBay Classifieds Group. The Company was founded in 1999 as one of the first online classified ads websites in Belgium.
2dehands.be is one of the biggest sites in Belgium and is by far the biggest Peer-to-Peer platform for second hand items buying and selling. With over 42 categories for users to browse the site enjoys 7,5 million unique visitors each month and attracts a market leading 60,000 new listings every day. At any given moment visitors to 2deHands will have an available choice of listings that averages 4.3million items.
The people behind 'Clickable Stickers'
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Petra Baeck |
Head of Marketing & Customer Service |
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Robert Van Den Heuvel |
Head of Mobile, IT & Tech |
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Greet Goegebuer |
Marketing Manager |
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Karen Corrigan |
Executive Creative Management |
Happiness / FCB |
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Geoffrey Hantson |
Chief Creative Officer |
Happiness / FCB |
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Kris Hoet |
Chief Innovation Officer |
Happiness / FCB |
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Els Raemdonck |
Strategic Director |
Happiness / FCB |
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Hans Smets |
Group Account Director |
Happiness / FCB |
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Valentine Reuse |
Account Executive |
Happiness / FCB |
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Pieter Claeys |
Creative Director / Concept Provider |
Happiness / FCB |
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Tom Galle |
Concept Provider |
Happiness / FCB |
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Anna Touvron |
Graphic Designer |
Happiness / FCB |
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Frederik Draulans |
Graphic Designer |
Happiness / FCB |
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Lennert Vedts |
Head of Craft |
Happiness / FCB |
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Dee Verwaetermeulen |
Copywriter NL |
Happiness / FCB |
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Catherine Quadens |
Copywriter FR |
Happiness / FCB |
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Yves Donceel |
Copywriter FR |
Happiness / FCB |
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Tuyet Hoang |
Digital Producer |
Happiness / FCB |
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Thomas Colliers |
Head of Technology |
Bliss Interactive |
